In 2020, the total spending on digital advertising in the US is all set to hit 113.18 billion dollars; this is double the amount from last 2 years (Source). Amazing isn’t it? Well, we are through Q2 and by now most of the businesses initiate planning their budget and marketing tactic for the coming year, i.e. 2018.
With numerous technologies and platforms emerging every second, brands are having an exciting time leveraging the number of opportunities crafted by them to connect with existing and future consumers. However, in the digital marketing landscape, the key to succeed is by identifying the platforms and technologies which present maximum opportunities for the business. With a great advancement in the world of Digital Marketing and with the changing trends going through Digital Marketing course in Chandigarh.
While most of us are aware of the shift of the traditional media advertising to digital advertising, there are many who do not understand that even the digital marketing landscape is undergoing some extreme shifts. One needs to understand that marketing is all about dealing with the alterations effectively.
So what do successful marketers do? They simply keep up with trends and know exactly when to tweak their approach. Our aim is to put forward the trends which are likely to totally transform the digital marketing landscape in 2018. Well, these trends are impossible to fully predict but the ones listed below appear to be safe bets, so read on to know where digital marketing is heading over in 2018.
10 Trends That Are Set to Transform the Digital Marketing Landscape in 2018
- Customer-Centric Experience
Marketers understand one fact very well, i.e. consumers are interested to get the answer to one question – “What’s in it for me”? Hence the need of crafting a customer-centric experience and personalization increases. Customer’s increasing demand to obtain best-in-class experience and personal appreciation will keep on increasing and this can be achieved through the current use of big data. So in 2018, businesses need to focus on creating personalized experiences which totally delights people.
- Video Marketing
No, text advertising is not going to be an outdated trend, it will still be appreciated but internet videos are going to be a huge differentiator. The growth of video marketing has been totally astonishing; according to Wall Street Journal report, online video consumption increased by a factor of 10 between 2011- 2016. And guess what, this growth is expected to continue. According to Digital marketing expert James McQuivey, a one single minute of a video content is the equal to 1.8 million words. This makes clear one fact, i.e. the future of video marketing is certainly not moving to a tipping point but way ahead. From the businesses point of view, going through Digital Marketing training in chandigarh is something where your business might be lacking so one must consider it.
Chatbots are going to be one of the main ingredients to grab digital marketing success in 2018. Chatbots are primitive and well equipped; they also possess the skill to improve from continual learning algorithms and actively serve to meet the high demands of the fast-paced digital world. While Chatbots will continue to play their role in customer service, we can also expect to see those managing FAQs or providing 24/7 service in the future.
- Social Media Marketing
Social media marketing is a low cost and high ROI platform and in 2018 marketing leaders are expected to spend more time right here. According to a study from TEKsystems 2017, social media budgets will expand even further.
- Machine Learning
Gone are the days when customers were selected based on only the existing data and then automatically approached with static dialogues. As consumers become more demanding and tech-savvy, the businesses need to safeguard that they respond to them quickly, because if they fail consumers might shift to their competitors. A shift from traditional marketing to real-time automation is needed, and this can be achieved through machine learning. This trend has created a lot of buzz in some industries and is set to transform others too. Clever marketers who would work in collaboration with machine learning-based automation are bound to succeed in the coming year.
- Smartwatches, Wearables & IoT
Linking to smart products is the next big revolution in the digital marketing landscape. This revolution has the potential to influence traditional digital marketing processes. The Internet of Things will open up potentials for the direct digital marketing. Smart consumer products like fitness trackers are expected to create silos of valuable data which can be effectively used to enhance customer understanding. Hence to stay competitive in 2018, marketers need to leverage the power of such information for marketing and service communications.
- Mobile Marketing
Mobile is increasingly subsuming the complete digital marketing landscape hence it has been the medium of emphasis for the marketers. The term mobile-first has been floating around for quite some time now, and guess what the buzz will continue to grow. Note, Google recently announced their mobile-first algorithm which will launch in early 2018. Once this change is prompted, Google will start indexing mobile content and also use it to determine ranks in its results. Hence make sure you initiate all the adjustments to get “mobile-friendly”.
- Search Marketing
The dawn of artificial intelligence (AI) and voice searches will make search marketing even more challenging in 2018. As noted, Google’s mobile-first index is due to launch in 2018, marketers can expect many changes which they will have to carefully handle.
- Micro Moments
Around 96% of users use their smartphones to conduct on the spot research. The most efficacious brands will be those who would have the skill to correctly forestall and address such impetuous micro-moments. To be successful marketers will need to study insights of their target group. And then play around with it through relative marketing. This means providing targeted advertising to the consumers based upon user-generated data. Like the search terms used or recent web-browsing activities.
- Social Messaging Apps
Dark Social – This is when people share content on private social media platforms like WeChat, Facebook Messenger, and WhatsApp. Stats reveal dark social is liable for 84% of the outbound sharing; you cannot overlook this area surely in 2018. Private social messaging apps offer a sea of opening for the businesses. Hence in 2018 marketers should consider investing time and money in it as it can help in expanding their market reach significantly.
All This Would Add Up to Total Digital Transformation
The face of digital marketing is rapidly changing and as intimidating as it may be; the year 2018 will surely present loads of new opportunities which businesses can take advantage of. Staying above the trends can help marketers to find superior ways to reach out to customers, convert leads, and retain their current consumers. Learning Digital Marketing from a recognized Digital Marketing Institute in chandigarh would be great Since, these trends would not last forever; so make sure you make most of it when they are actually there.